content creation

The founder of La Tribeau already had a clear vision of what the shoot concepts were and what the different shoots needed to look and feel like: for shoot 1 the goal was to create images featuring cool, fashionable girls from different backgrounds and appearances wearing the lingerie both in comfortable, intimate settings like bath- and bedrooms as well as within elevated everyday looks and settings. Featuring and enhancing the natural beauty of the women’s body.

For shoot 2 the lingerie itself would be showcased across different selected settings like in specific classic bathrooms and hotels but also on designer interior, within the taste of La Tribeau: retro with a modern touch. The goal was not simply to showcase the lingerie, but to build a recognizable world around La Tribeau, one that feels aspirational and authentic, with the iconic La Tribeau boxes becoming a recurring signature throughout the content in creative ways on how to use them. To bring all these elements together in one world we used a Sony Cybershot DSC-HX60V, a Canon IXUS 285 HS A Compact camera and an Iphone 16.

To bring more variety in the girls and settings, we also used a combination of reached out diverse small influencers trough bartel deals and our own shoot material*

graphic design

The graphic content we created was focused on creating lookbooks, moodboards, creative sale announcements, trend alerts, and graphics based on the themes of the blogposts of that week. The look books consist of clothing pieces, accessories, and brands that fit naturally within the taste of the La Tribeau girl, creating a clear aesthetic and showing how the pieces can be styled beyond lingerie (based on the latest runway trends).

The goal was to give each lingerie piece its own vibe, context, and inspiration, making the content feel less like a product showcase and more like a world to step into.

For La Tribeau, social media management is focused on consistency and community. The feed is structured around different color seasons, with the colors of the sets gradually flowing into one another.

Stories became one of the strongest tools for community building: sharing playlists, recipes, blog posts, trends, polls, and other interactive formats that gave followers reasons to engage, return to the page, and connect with the brand beyond the lingerie itself. Three stories were posted almost every day, supported by one feed post per week.

The goal was to make La Tribeau feel like more than a lingerie brand, but a community people wanted to be part of.