shoots & content creation

The founder of La Tribeau already had a clear vision of what the content pillars were and what the different shoots needed to look and feel like: aesthetic was the main priority. Featuring cool, fashionable girls from different backgrounds and appearances wearing the lingerie both in comfortable, intimate settings like bath- and bedrooms as well as within elevated everyday looks and settings. Featuring and enhancing the natural beauty of the women’s body.

The lingerie itself would also be showcased across different aesthetic settings like on specific classic designer interior, bathrooms, and hotels within the taste of La Tribeau. The goal was not simply to showcase the lingerie, but to build a recognizable world around La Tribeau, one that feels aspirational, authentic, and visually distinctive, with the iconic La Tribeau boxes becoming a recurring signature throughout the content in creative ways on how to use them. To bring this vision to life, we used a combination of reached out diverse small influencers trough bartel deals (because of the budget) to create content and our own shoot material, made with an Sony Cybershot DSC-HX60V, a Canon IXUS 285 HS A Compact camera and an Iphone 16 to bring all these elements together in one world.

The graphic content we created was focused on creating lookbooks, moodboards, creative sale announcements, trend alerts, and graphics based on the blogposts that inspire the La Tribeau community. The look books consist of clothing pieces, accessories, and brands that fit naturally within the La Tribeau world, creating a clear aesthetic and showing how the pieces can be styled beyond lingerie (based on the latest runway trends).

The goal was to give each lingerie piece its own vibe, context, and inspiration, making the content feel less like a product showcase and more like a world to step into.

graphic design

social media management

For La Tribeau, social media management focused on consistency, community, and keeping the brand world alive online. 3 stories were posted almost every day, supported by one feed post per week.

Stories became one of the strongest tools for community building: sharing playlists, recipes, blog posts, trends, polls, and other interactive formats that gave followers reasons to engage, return to the page, and connect with the brand beyond the lingerie itself.

The goal was to make La Tribeau feel like more than a lingerie brand, but a community people wanted to be part of.